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With many of the great “starchitects” out there (depending on how they are perceived), one can typically tell who designed the building by its overall forms and features; Gehry and his amorphous shapes, Wright and his harmony with environment, Pei and his modern cubist themes, etc. The common core these architects share is how they have a personal brand.

Let’s face it, architecture is a profession built around people with money. Most people look at architects as an expensive indulgence. Many of us have provided our services to people and or organizations that typically might not be able to afford our services as a result of our own altruistic instincts. It’s part of human nature to help those who can’t help themselves. There is one architect that comes to mind that embodies this basic human instinct and has been my architectural hero for many years. His name: Samuel (Sambo) Mockbee.